Real countries, real policies, and what the numbers did afterwards — including where it went wrong.
The Netherlands does two things at once and has done for thirty years. Doctors prescribe restrictively by professional agreement rather than by law, and hospitals run a 'search and destroy' policy: patients who have been treated in a hospital abroad, or who work with live pigs or veal calves, are screened for MRSA and isolated until cleared.
What happened. Total human consumption was 9.8 DDD per 1 000 inhabitants per day in 2024, the lowest of the 29 EU and EEA countries, against an EU mean of 20.3. NethMap 2025 found MRSA in 2% of Staphylococcus aureus blood isolates, stable over five years. Carbapenem resistance in Klebsiella pneumoniae was 0.2% in 2024.
The catch. Low is not the same as falling. Dutch consumption rose from 9.5 in 2019 to 9.8 in 2024, so the country is moving away from its own modest 2030 target of 9.2. Carbapenem-resistant Klebsiella climbed from 0.04% in 2020 to 0.2% in 2024 — five times as much, from almost nothing. Isolation rooms also cost beds and privacy, which no indicator records.
ECDC country factsheet, Netherlands (2024 data); RIVM, NethMap/MARAN One Health 2025, report 2025-0122
Sweden built Strama in 1995: a voluntary network of doctors, pharmacists and county authorities that feeds every prescriber their own prescribing data, compares it with neighbours, and revises treatment guidelines locally. It has no power to refuse a prescription. In 2009 the country set itself a target of no more than 250 outpatient prescriptions per 1 000 inhabitants a year.
What happened. Outpatient prescribing fell from a peak of about 565 per 1 000 inhabitants a year in 1992 to 271 in 2024. Among children aged 0 to 4 it fell from 1,328 to 259, a drop of 81%. Sweden has still not reached the 250 target, seventeen years after setting it.
The catch. Prescribing less does not stop resistance arriving. MRSA in Swedish blood cultures rose from 2.1% in 2023 to 2.6% in 2024, and 3,937 MRSA cases were notified in 2024, 11% more than the year before. Sweden also reported no total-consumption figure to ECDC for 2024, so its line in the European table reads 'No data'.
Public Health Agency of Sweden and SVA, Swedres-Svarm 2024, published 2025; ReAct, Strama case study
Denmark stopped feeding antibiotics to healthy animals to make them grow. Growth promoters were banned in broiler chickens and finisher pigs in 1998 and in weaner pigs in 1999, before the EU-wide ban of 2006. In 2010 Denmark added the Yellow Card scheme, which sets a consumption threshold per herd and puts farms above it under supervision.
What happened. Antibiotic use in Danish swine production fell by more than 50% between the 1992 peak and 2008, while pig production rose by nearly 50% over the same period. Diarrhoea in young pigs rose immediately after the ban, then fell back to pre-ban treatment levels within about a year. Pigs took roughly 1.6 days longer to reach slaughter weight.
The catch. This is the clearest measured reduction on the page, and it does nothing for human prescribing: Danish human consumption was 16.1 DDD in 2024, above its 13.9 target and up from 15.3 in 2019. The most detailed English-language account of the ban is a fact sheet by the Pew Charitable Trusts, an American foundation that campaigned on the issue; it compiles Danish DANMAP data rather than generating its own.
Pew Charitable Trusts, 'Denmark's Ban on Growth Promoting Antibiotics in Food Animals', comprehensive fact sheet, 2010, compiling DANMAP data; ECDC country factsheet, Denmark (2024 data)
The United States tried to pay for new antibiotics with market exclusivity. The GAIN Act of 2012 gave any 'qualified infectious disease product' five extra years of protection from generic competition plus priority review. Achaogen, a small company backed partly by the US biodefence agency BARDA, spent fifteen years developing plazomicin for drug-resistant urinary infections.
What happened. Achaogen raised $770 million between 2004 and 2019, $200 million of it public money. The FDA approved plazomicin in June 2018. It sold $0.8 million of the drug that year. The company filed for bankruptcy on 15 April 2019; the assets fetched $16 million at auction, with Cipla paying $4.65 million up front. By 2018 the FDA had granted 147 GAIN designations and approved 12 products, none with a new mechanism of action.
The catch. Exclusivity is worth what the drug earns, and a good new antibiotic is deliberately kept on the shelf — the better the stewardship, the worse the sales. That is the mechanism, not bad luck. The financial reconstruction was published by university researchers in 2024, not by the FDA, which has published no post-mortem of its own.
'Novel insights from financial analysis of the failure to commercialise plazomicin', Humanities and Social Sciences Communications, 20 July 2024; 'Incentivizing antibiotic development: why isn't the GAIN Act working?', Open Forum Infectious Diseases, 28 January 2020
Greece has the highest antibiotic consumption in Europe and was given the toughest cut in the EU's 2023 Council Recommendation: 27% below its 2019 level by 2030. It has been running national stewardship and prescribing-control programmes throughout, and it is one of only two EU countries whose consumption has fallen substantially since 2019.
What happened. Consumption fell from 34.1 DDD per 1 000 inhabitants per day in 2019 to 29.9 in 2024, a cut of 12%. Over the same five years bloodstream infections with MRSA rose from 4.59 to 5.54 per 100 000 people (+20.7%), with third-generation cephalosporin-resistant E. coli from 2.58 to 5.4 (+109%), and with carbapenem-resistant Klebsiella pneumoniae from 13.05 to 14.89 (+14.1%).
The catch. Two honest readings. Five years is short for resistance to answer a change in prescribing, and Greek hospitals were absorbing a pandemic in the middle of it. Against that, the share of Greek consumption in the WHO Access group — the narrow, first-line drugs — fell from 46.8% to 43.0%, so fewer doses of worse drugs. ECDC also notes Greece changed its data collection process during the period, which affects comparability.
ECDC country factsheet, Greece, 'Progress towards 2030 targets', 2025 update (2024 data); ECDC, Antimicrobial resistance in the EU/EEA, annual epidemiological report for 2024